JHI is a bespoke Marketing Consultancy offering creative marketing solutions for national and international theatre productions and live events.
Growing the arts
- It’s what we do
JHI delivers the ‘full service’ of a marketing campaign heading up the strategy and budgets in-house and then outsourcing the various disciplines to experts in their fields, according to their availability and suitability for a project.
A team comprising of a Campaign Manager, with a Sales & Ticketing expert and a Social Media activist, will work collaboratively with the client, the venue and the extended sales team to compile a strategy and deliver a campaign to bring in an audience for an event.
- For the moment
- For the production
- For the budget
Working alongside a specific designer or design team, we liaise between client and creative to deliver print, digital, video and smart media assets to convey the right message for the right market, according to spec and within given deadlines.
JHI has a print buyer who will collate prices for all print items and who is experienced in delivering for London Underground and who can advise on print weights and stocks for all deliverables
- Leaflets, posters, outdoor
- Die-cuts, bespoke items
- Provides storage for excess stock
- Includes delivery and storage charges
JHI has relationships with well-known and new-to-market media buyers and will always source the best fit for each project. Media buys vary across print, radio, digital, tv and outdoor.
Depending on the production, and the situation, the media buyers can also help deliver media partnerships.
Digital media buys afford us daily reports which informs the direction of the campaign and provides information on the audiences we are reaching and helps us direct how to communicate with them.
Ticket Agency liaison is more important than ever in this area and JHI prides itself on working extremely closely with the key ticket agents and other established sales avenues to get best practice from each one, taking advantage of their suitability to deliver for a specific project, during a limited time period.
This hands-on approach delivers direct and accountable results which are critical to the success of a production.
Working alongside independent promotional experts, JHI can advise on best practice across these companies, working collaboratively and supportively with them to deliver the best assets and the best box office set-up to create the most successful promotions.
JHI also has its own relationships with key media, hotel, restaurant and other 3rd party partners, so will make sure the best person secures the best promotion for the project.
There is more cross-over than ever with ticketing solutions and 3rd party partners, so JHI can advise on this as well.
DIGITAL PR & SOCIAL
JHI has developed quickly in this ever-changing area of marketing keeping up to date with social trends.
Where JHI feels confident in being able to handle the Facebook, Twitter, Instagram, Pinterest, Snapchat accounts for the various shows and/or the social environments we create for them, the social campaigns are handled in-house. Liaising direct with talent, JHI is able to deliver a collaborative and supportive social campaign creating organic and genuine growth for our clients
Where necessary JHI works with a digital PR team who can provide a cohesive campaign across digital PR and social, whose support affords a wider reach outside the realms of theatre and entertainment.
On being appointed, and issuing a contract, JHI will manage the advance and running marketing budgets for each production, with a close partnership between the client’s accounts department and our own. We manage cash-flow projections, payment plans and invoicing with full transparency so that there are no unwelcome surprises for the production or the client.
In December 2018 Fane Productions acquired JHI Ltd, joining a stable of literary and talent based companies headed by Original Talent Ltd.