WEST WING, SOMERSET HOUSE, LONDON WC2R 1LA

We are located at Somerset House and are delighted to be a part of its creative community.

020 3701 7500

[email protected]


Urinetown

Urinetown

Urinetown

JHI worked with Julian Stoneman Associates and the Araca Group on the UK premiere directed by Jamie Lloyd which sold out. The show received critical and audience acclaim at the St James Theatre, London ahead of a subsequent transfer to the Apollo Theatre on Shaftesbury Avenue in 2014.

Devising a totally unique on-sale strategy, whereby the name of the show wasn’t revealed, a partnership with Time Out facilitated the sale of tickets on an ever-increasing scale via the website for a production with both hype and expectation, but no name. The first 100 bookers were then cultivated as ‘early adopters’ and incentivised to spread the word, resulting in the show breaking box office records before actually being announced.