Riverdance 25th Anniversary UK Tour
Our work on the 2020 tour of Riverdance included managing all aspects of a 25 venue tour of the UK. We worked closely with the client on budget management, local contra spends, groups and tourism advertising, programme advertising, print design and delivery across all formats. Keeping a close eye on sales, we instigated initiatives when needed, to help boost and support the national Print Media, TV, Outdoor and digital campaigns. We also worked closely with all venues ensuring an excellent rapport and constant dialogue, to ensure brand continuity and consistent marketing messaging across brochure inclusions, e-newsletters, solus e-blasts and organic social media.
We are delighted by the sell out success of this new 25th Anniversary production, which is a testament to the highly talented dancers and the passion and dedication of our audiences to this beloved family favourite.