Following on from its sell-out season at the Lyric Hammersmith Theatre, Noises Off transferred to the West End for a run across Christmas and New Year 2019 at the Garrick Theatre.
JHI had a comprehensive campaign including continual outdoor presence, ranging from LEPs to digital 6 sheets. The outdoor campaign was updated with different messages throughout, to announce cast, quotes & reviews, Christmas and the final last chance messaging. Alongside this we had multiple signage sites up at ticket agents sites which allowed us to keep the public awareness of the show throughout London.
The Garrick is in a prime location for footfall and so our front of house had to really stand out; we created an eye-catching flashing neon sign, including giant sardines, which not only made the most of dark winter evenings, but clearly demonstrated the fun element of the show. We also made the most of the location by having hand to hand flyering, targeting the Christmas crowds around Leicester square, Piccadilly Circus and Covent Garden.
Print advertising was an integral part of this campaign, supporting press activity with the marketing, such as large print ads in newspapers on the day of TV appearances, demonstrated strong communication across the shows's teams resulting in strong wraps.
We ran strong paid social and digital campaigns through the run, through the AdMaxim, Classlist, Royal Horticultural Society, Nimax Theatres, Lyric Hammersmith and shows channels, this enabled us to operate the best use of spend by learning from which data and posts were performing best and pushing further spend behind the ones that did.