2001-present day. Jo and the team have worked closely with Judy Craymer and Littlestar Services, originally marketing the London flagship production of Mamma Mia! and launching licensed productions all over the world. As well as ten years taking the international tour to over 50 countries, Jo has worked closely on the foreign language productions in countries including Russia, Spain, Norway, Germany, France, Italy, Korea and, most recently, China. The premiere of the film in 2008 saw the global brand turn into a household name with 1 in 4 homes in the UK purported to own a copy of the DVD.
2018 sees the launch of the Mamma Mia! Movie sequel Here We Go Again and licensed productions of the original stage show opening returning to Germany, Finland, Holland and China. In 2019, Littlestar will celebrate the 20th anniversary of the original London production.