Magic Goes Wrong
In the latest theatrical output from Mischief, JHI have been working on a marketing campaign for Magic Goes Wrong, a new comedy written with Penn & Teller and starring the original Mischief team with newly honed magic skills. The campaign for this production has been about re-engaging with the original Mischief audiences and expanding their desire to see this reinvention of the ‘goes wrong’ theme. Like all Mischief shows it really is a very dangerous and extremely hard show to perform, but again the cast pull it off with effortless charm and brilliance. The larger theatre and slightly bigger budgets has allowed us to do bus-sides and other high profile above the line media advertising to support the online and social spends, as well as the creation of video-led assets with Penn, the cast and more making Mischief!