Groan Ups

Mischief’s yearlong residency at the Vaudeville Theatre kicked off with Grown Ups, which followed an unruly classroom of six year olds on their journey through anarchic high school and the challenges of adulthood. During the shows run, Mischief also had four other shows on sale in London, this allowed us to create a campaign that pooled the shows budgets together which meant a larger push for Mischief as a brand and higher visibility for all shows, for example we put multiple shows on 12 sheets on the underground. The production saw the original Mischief Makers hit the stage once more, with huge success, resulting in an upcoming UK tour.