Gangsta Granny

Gangsta Granny

Gangsta Granny

Working with Birmingham Stage company and David Walliams, JHI was responsible for marketing the stage adaptation of Walliams’s most popular book for a limited season run at the Garrick Theatre. Finishing on 80% box office potential, the campaign launched with an exclusive onsale with Amazon Tickets, which provided marketing reach to the targeted demographic for minimal marketing expenditure. Supported by SOLT’s Kids Week initiative from May and throughout August, and with additional marketing from Nimax Theatres and ticket agents’ families data, the production was a critical and financial success.