All or Nothing

Following on from two successful runs at the Vaults Theatre and a UK tour, JHI was tasked to take this Mod musical into the West End, bringing fans of The Small Faces as well as musical theatre audiences for a limited run at the Arts Theatre. Using direct digital marketing to reach these non-traditional theatregoers, the production delivered an extremely high average ticket price and an 80% occupancy at the Arts Theatre over 6 weeks.

The production will now transfer to the Ambassadors Theatre for another ten week season.