With nearly 30 years’ experience marketing shows in the West End and on tour across the UK and internationally, I set up JHI to offer a personalised and bespoke marketing service to discerning clients. After all that, I am still passionate about finding audiences for live events and spreading the joy of theatre.
Highlights of my career include nearly 20 years of opening Mamma Mia! Internationally; being part of the team at Dewynters opening Wicked in London and marketing landmark productions like Kiera Knightly and Damien Lewis in The Misanthrope, the Olivier Award-winning play The Mountaintop and the London run of the Broadway musical, Urinetown.
Before I worked on the agency side of marketing, I was part of the marketing team at Bill Kenwright Ltd, David Pugh Ltd and Live Nation. The years spent with these Producers gave me a greater understanding of our role within that of the overall production, and I hope affords me a collaborative and experienced approach which I now share with the team at JHI.
I am very lucky to work with such an inspirational and devoted team at JHI who all have a genuine passion for their work and endeavor to source and deliver audiences for a wide range of events, with creativity and intelligence.