Marketing for Arts, Live Events, Theatre and Entertainment

JHI is a dedicated and passionate team of arts marketing professionals who enjoy doing things differently.

Providing a wide range of marketing services, we pride ourselves on offering truly personal and bespoke campaigns.

Our flexible services are wholly dependent on your individual needs and through being totally independent, we are able to source the best marketing and media for every event.

 

So what are you waiting for? Drop us a line and say hi to JHI. 

Services

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What we do

JHI is dedicated to creating the perfect campaign for you

 

Our aim is to deliver:

•       For the client

         •       For the production

   •       For the budget

     •       For the moment

 

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How we do it

With our vast network of contacts in the industry, JHI delivers the full marketing services of a campaign by outsourcing

the various disciplines to experts in their fields - according to their suitability for a project.

 

Through collaboration and our many years of experience, we'll create a bespoke marketing team committed to delivering your campaign to the highest degree.

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Why choose us?

To quote one of our clients: we’re small enough to give you the personal attention you deserve but large enough to have real punch in the marketplace. 

We promise to be full of ideas, respectful of your brand, always creatively engaged and never without a careful eye on the budget.

 

Drop us a line and see what we can do for you today!

X

What we do

JHI is dedicated to creating the perfect campaign for you

 

Our aim is to deliver:

•       For the client

         •       For the production

   •       For the budget

     •       For the moment

 

How we do it

With our vast network of contacts in the industry, JHI delivers the full marketing services of a campaign by outsourcing

the various disciplines to experts in their fields - according to their suitability for a project.

 

Through collaboration and our many years of experience, we'll create a bespoke marketing team committed to delivering your campaign to the highest degree.

Why choose us?

To quote one of our clients: we’re small enough to give you the personal attention you deserve but large enough to have real punch in the marketplace. 

We promise to be full of ideas, respectful of your brand, always creatively engaged and never without a careful eye on the budget.

 

Drop us a line and see what we can do for you today!

News

More

ALL OUR CHILDREN

Receives critical acclaim

THE HUNTING OF THE SNARK

Sails into the West End this Summer

THE TOXIC AVENGER

Returns to London!

WAITING FOR GOD

BBC Hit Series comes to the stage tonight!

THE COMEDY ABOUT A BANK ROBBERY

Celebrates its first birthday and announces extension!

THE KITE RUNNER

Returns due to popular demand!

THE PLAY THAT GOES WRONG

Opens on Broadway and over the world!

THRILLER - LIVE!

Extending into 2018!

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ALL OUR CHILDREN

All Our Children is a moving examination of the human moral dilemma; a powerful story that shows what it takes for humanity and decency to be restored in a world that has abandoned them.

Written by Stephen Unwin and produced by Tara Finney, it has been receiving fantastic reviews across the board. It plays at the Jermyn Street Theatre until 3rd June, make sure you don't miss it!

The Telegraph “an undeniably powerful piece”
WhatsOnStage “Unwin’s dialogue is sharp and bright”

★★★★★ Broadway World ★★★★★ Break-A-Leg ★★★★ The Guardian ★★★★ The Stage ★★★★ LondonTheatre1 ★★★★ Theatre Weekly ★★★★ London City Nights ★★★★ Stage Review ★★★★ EverythingTheatre ★★★★ The Arts Desk ★★★★ The Upcoming

 

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THE HUNTING OF THE SNARK

We're very excited that the brilliant Hunting of the Snark will play at the Vaudeville this Summer!

'Packed to the gunnels with laughter and mayhem', the impossible voyage of an improbable crew to hunt an imaginary creature is brought magically to life in this sparkling musical comedy adventure for 4 to 94 year olds. 

Enter the imaginative world of Alice in Wonderland creator, Lewis Carroll, in this brand new, highly original, ultra-modern adaptation inspired by his much loved classic poem featuring five high-energy actors, life-like puppets, fantastical characters, and lashings of daft humour.

A riotous ragtag gang of bold adventurers including the Boy, the Banker, the Butcher, the Baker, the Bellman and the knitting Beaver set off on a quest to catch the mythical Snark... on the journey they encounter the Jub Jub bird, the sly Bandersnatch and the dastardly Boojum... Can a Snark be caught with soap? Will the Beaver escape the hungry Butcher's clutches? Will the Baker remember his name? Does anyone know what a Snark actually looks like?

Side-splittingly funny, joyful, fast-paced and bursting with a soundtrack of witty songs by an award-winning songwriter, The Hunting of the Snark is a tour de force that‘ll delight, excite and entertain.

Get your tickets now: http://ow.ly/4yMV30byItq 

 

 

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THE TOXIC AVENGER

Following a sold-out UK premiere at Southwark Playhouse where it received 6 Off West End Award nominations including Best New Musical, cult rock musical The Toxic Avenger is transferring to the Arts Theatre for a strictly limited season.

 

From Joe DiPetro and David Bryan (original founding member and keyboardist/vocalist for Bon Jovi), the Tony Award-winning team behind the hit West End musical 'Memphis', this acclaimed rock musical dubbed "an intoxicating blast of fun" by The Daily Telegraph in their 5-star rave review and the Daily Express says "To anyone that has seen the Book of Mormon, this is a must-see younger brother of a show!"

 

Toxie is a seven-foot mutant freak with superhuman strength and a supersized heart to match. He's out to save New Jersey, end global warming, win the heart of the prettiest (blindest) librarian in town and get home in time for dinner in this toxic love story with an environmental twist.

 

Based on the 1984 cult classic, The Toxic Avenger tells the story of the citizens of Tromaville who are crying out for a hero. Enter Melvin Ferd the Third, an aspiring earth scientist determined to clean up the toxic waste problem. When a corrupt Mayor and her government goons get wind of his plans, they vow to stop this heroic feat, Melvin is tossed into a vat of toxic waste, and transformed into The Toxic Avenger, New Jersey's first superhero!

Prepare to laugh, scream and sing as 'Toxie' rocks the house and saves the day.

www.toxicavengermusical.com

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WAITING FOR GOD

The BAFTA awarding winning BBC series, Waiting for God, opens it's UK tour tonight! 

Come visit Bayside Retierment Village to see how NOT to age gracefully...

Come on this hilarious and heartwarming journey (no bus pass needed) with Diana Trent who seeks revenge on her scheming manager of Bayside Retirement Village!

You didn't expect a retirement home to be all fun and bingo, did you? 

Waiting for God, directed by David Grindley, is touring in over 10 locations, possibly near you!

Warning: Waiting for God cannot be held responsible for any wrinkles or laughter lines gained during the performance 

www.waitingforgod.info

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THE COMEDY ABOUT A BANK ROBBERY

What could be better for a brand new play than celebrating one year in the West End? Announcing that it's going to spend another year in the West End - that's what! And so we decided to treat all the team with a couple of bejewelled cakes to get them in the spirit. 

The Comedy About A Bank Robbery is Mischief Theatre's third comedy to hit the West End and has an Olivier Award nomination under its belt as well as many happy customers. Congratulations to all on such a huge success and here's to many more laughs at the Criterion Theatre!

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THE KITE RUNNER

We are delighted to say that after a sell out run earlier this year, The Kite Runner is back by popular demand this summer! It will return to the West End this time at the Playhouse Theatre for a strictly limited season from 8th June.

Based on Khaled Hosseini’s international best-selling novel, this powerful story has been adapted into a stunning new stage production. A haunting tale of friendship which spans cultures and continents, it follows one man’s journey to confront his past and find redemption.

Head to www.thekiterunnerplay.com for tickets!

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THE PLAY THAT GOES WRONG

The Play That Goes Wrong continues to go nothing but right. This week the show opened in four different cities: New York City, Sydney, Hong Kong and Wolverhampton and shows no sign of slowing down! 

The show has now played in 6 continents - the only one it hasn't conquered is Antartica (we're fearful of an icy response...!)

The Broadway production is produced by none other than Star Wars' JJ Abrams and has had a great response thus far with Sir Paul McCartney in the audience and featuring on the Jimmy Fallon show. 

JHI were thrilled to be at the opening having worked with Mischief Theatre for over three years - we can't wait to see what they do next!

 

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THRILLER - LIVE!

The record-breaking Thriller Live! announces a new booking period to April 2018!

And a new Thriller tour has already got audiences dancing in the aisles across the UK and Europe!

Thriller Live first opened in the West End at the Lyric Theatre in January 2009 and is currently the 10th longest running show - musical or play - in West End history. It never fails to get the audience on its feet and has received more than 3,200 nightly standing ovations at the Lyric, where it also holds the record as the longest running show since the theatre started entertaining the capital in December 1888.

Thriller Live recently sold its 2 millionth West End ticket and has now been seen by over 4 milion people in 32 countries and played over 5,100 performances worldwide.

The show’s producers today also announce that Thriller Live will set out on January 27, 2017 on a major new tour, playing 12 theatres across the UK and several countries across Europe.

See All News

Meet the Team

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Fiona Somerville

Business Manager

How did you get into a career in arts marketing?​


My career in finance began with a part time role in the cash office at Habitat on the Kings Road with a short detour into PR and Marketing there. This was followed by four happy years at Mathmos, the lava-lamp people.  Three years as a gardener (for real) was effectively brought to a halt by a skiing accident ruining my knee. Not the brightest idea but the ski lifts were fun.  I went back into the world of finance with several jobs, most recently for graphic design company N9 Design. 

 

When did you join JHI?

 

2013

 

Best part of working for JHI?

 

It may be predictable to say this but it’s actually true - working with the team. I have never worked in such a positive, cheery, team-led environment as this before. We are based in Somerset House which is great for its events, bars and restaurants and thanks to the business we're in, as an added bonus we get to see loads of shows.

 

What do you do to relax?

 

Catching up with friends and family; taking pooch for long walks - after being sat at my desk all day I love getting out and about in fresh air and if there’s a pub at the end of it, all the better.

 

Favourite theatrical saying?

 

“He’s behind you!”

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Natalie Yalden

Senior Campaigns Manager

How did you get into a career in arts marketing?


I have loved the arts and theatre in particular since I was young and that resulted in studying Drama and Theatre Studies both at A-Level and at University. I soon realised it was the production side that interested me the most and in particular marketing as I wanted to encourage as many people to go to theatre as possible because I believe its so important.

 I was lucky to secure administrative positions at the Royal Opera House and Royal Albert Hall which were incredible places to work. I then undertook an internship at AKA in order to gain arts marketing experience and whilst there was introduced to Jo and the rest is history.

 

When did you join the JHI team?


I was at AKA in the Autumn of 2009 and whilst there I was introduced to Jo who was setting up JHI. She needed support in the office and we got on very well so I've been here since the beginning and still love it!

 

Best part of working for JHI?


Without question the team here at the office, its genuinely a pleasure to work with them and spend time with them, we all bring our own strengths to the team and are a great support to each other personally and professionally. In addition, being a small team means that no two days are the same and I have had some great experiences here including spending time with Benny and Bjorn from ABBA, which was particularly memorable.  

 

What do you do to relax?

 

I like escaping the big smoke at weekends and being by the water is when I’m most relaxed so for me the coast in Kent or Suffolk is favourite place in the UK. Aside from theatre my other big passion is travelling and visiting new places so relaxing for me is I am most relaxed and happy when I’m on holiday visiting somewhere new in the world! 

 

Favourite theatrical saying? 


‘Life's not a dress rehearsal. The curtain is up and you are on, so get out there and give it your best shot.’

 

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Ben Haigh

Campaigns Manager

How did you get into a career in arts marketing?​


I have been exceedingly lucky to be out of education for such a short amount of time and to have worked with a vast amount of companies and on many various projects. From studying Drama and Theatre at the University of Kent I went straight into marketing with a company who ran Wedding fairs and Baby and Toddler Shows. Following on from this I moved into Theatre Marketing, skip forward a couple of years and here I am!

 

When did you join the JHI team? 


I joined in October 2015

 

Favourite part of a marketing campaign?


I love to read scripts and soak in a story from listening to a soundtrack. I also love a good puzzle, creating a campaign is like very much the same, piecing everything together and making a successful production. My most favourite part of a marketing campaign is seeing your work in action, whether this is an advert printed in the paper, on the tube or seeing a website go live.

 

Best part of working for JHI?


To be surrounded by the JHI ladies. As quoted by Mr Peachey “If there’s a finer, more beautiful collection of women operating in the world of marketing today then I haven’t worked with them”. Also, to work on wide variety of shows from big West End shows, to UK tours and off West End pub theatre.

 

What do you do to relax?


Every time I go back home in Holmfirth I seem to just SLEEP, it must be the fresh country air!

 

Favourite theatrical saying?


'If you don't know where you are going, any road can take you there' - Lewis Carroll
 

 

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Nicole Kay

Campaigns Manager

How did you get into a career in arts marketing? 

 

I was very lucky to start off my arts marketing career in the promotions department at Dewynters in 2010 where I developed my knowledge of commercial West End theatre. I went on to a placement with The Opera Group assisting the general manager and artistic director on the touring production of Seven Angels. This led to a position with Mark Rubenstein Limited assisting the general manager on La Soiree at The Roundhouse, Chalk Farm, London. Whilst at MRL, I attended the Stage One Producers' workshop run by The Society of London Theatre to learn the basics of theatrical producing. Following this, I joined the marketing team at DreamWorks Theatricals working on the campaign for Shrek - The Musical at Theatre Royal, Drury Lane. After joining JHI I took part in the Druidstone Arts Marketing course in 2013

 

When did you join the JHI team? 

 

I joined JHI in August 2012 

 

Favourite part of a marketing campaign?

 

I love the excitement and process for when a new show comes in. Reading new scripts and coming up with creative marketing ideas that are unique to the show is great fun, but I also relish developing these creative ideas into a practical and cohesive marketing campaign and formulating the budget. 

 

Best part of working for JHI?

 

The fabulous JHI ladies and wide variety of shows we work on from big West End- Musicals, to off west end pub shows. 

 

What do you do to relax?

 

Bed! Or I have a favourite spot on my couch at home.

 

Favourite theatrical saying?

 

'I'm through accepting limits 'cause someone says they're so

Some things I cannot change, but till I try, I'll never know!'

- Wicked

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Joe Kelly

Campaigns Assistant

How did you get into a career in arts marketing?​


I fell in love with the theatre at a young age, and when I made the decision to stop pursuing acting it was easy to make a connection between the skills I had begun to develop working in box offices across the West End with those needed to start building a career for myself in arts marketing. I was lucky enough to find a new home here with JHI, and I couldn't be happier! 

 

When did you join the JHI team? 


I joined in September 2016, just as JHI were moving into our gorgeous new office in the West Wing of Somerset House.

 

Favourite part of a marketing campaign?


There's something incredibly rewarding about being involved from the beginning of a campaign - reading the script; meeting the producers; working together on the design... It's an amazing feeling to see your hard work coming to life all over London; plastered around tube stations and printed in the paper!

 

Best part of working for JHI?


Being part of a such a friendly and tight-knit team! Everyone brings something different to the table and it's great to be able to draw on their experiences; it's a fantastic environment to work in.

 

What do you do to relax?


I love going to the theatre or relaxing in front of a good film, or TV show.  I'm a big fan of Liverpool FC too, so I'm always ready to indulge in good football chat!

 

Favourite theatrical saying?

 

'The show must go on!'

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Laura Thomson

Marketing Assistant

How did you get into a career in arts marketing?

 

I work in many areas of the arts on a freelance basis. Alongside JHI, I run a musical theatre company and am a performer having been at drama school the year before joining JHI.

So I suppose I got into it through the love of theatre - cheesy I know!

 

When did you join the JHI team? 

 

Christmas 2013 

 

Favourite part of a marketing campaign?

 

The red carpets of press night...

 

Best part of working for JHI?

 

The red carpets of press night...

 

What do you do to relax?

 

I play the piano and sing - much to the dismay of my friends and family...

 

Favourite theatrical saying?

 

'What is a legacy? It's sowing seeds in a garden you never get to see' - Hamilton

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Jo Hutchison

Director

How did you get into a career in arts marketing?


I started as PA to producers Notabene who put on Which Witch back in 1992 and ran for just 72 performances. I made a lot of friends on that production who I still work alongside today. Being a PA you get to experience all areas of Production and I enjoyed Marketing most.

 

How and when did you set up JHI?


6 years ago. Having worked in-house for producers and at the big agencies, I decided to go freelance to work for clients directly as I wanted a more personal approach to marketing their productions. I had no intention of setting up a company, I just wanted to do things differently, but it seems to work and the clients enjoy working this way, so here we are today!

 

What's so special about the JHI team?


I absolutely love the people I work with and think we all work well together. Everyone has their own passion outside of the office as well as our shared passion for theatre and our work. I think you have to care about what you do and everyone here cares very much – and I care about them.

 

What do you do to relax?


My family is my relaxation! When the days are longer we love sailing and that’s my secret escape – a Norfolk Gypsy on the River Alde in Suffolk - where there’s no phone signal!

 

Favourite theatrical saying?

"It is a hopeless endeavour to attract people to a theatre unless they can be first brought to believe that they will never get in."​- Charles Dickens (he knew a thing or two!)

What people say about us

Client Testimonials

'JHI have always been a strong and enthusiastic collaborator working on Mamma Mia! International Tour. I have known Jo Hutchison for many years and she is very dedicated and passionate about what she does'

Judy Craymer - Producer

We felt the JHI team, in particular Natalie, were dedicated, focused and most of all enthusiastic about working on our show. It was a pleasure to work with them.

Marianne Locatori - Marketing Director

'The team at JHI were a pleasure to work with.  Their enthusiasm and can-do attitude, was infectious'

Tanya Link - Producer

'It has been a true pleasure to work with JHI.  Jo and her dedicated team bring a wealth of industry knowledge to the table, along with a positive, warm approach to doing business'

Pam Harris - Blue Man Group

‘We have very much enjoyed working with Jo and her team. We have no doubt that JHI’s hard work and commitment to our current productions have contributed significantly to our current successes'

Kenny Wax - Producer

'JHI are a fantastic, dedicated team of marketing specialists who know what it takes to build the public-profile of a show. JHI are skilled at what they do, incredibly passionate and hardworking on behalf of the shows they take on, but also have a true personality and engaged voice of their own which is a rare and powerful combination'

Henry Lewis - Artistic Director, Mischief Theatre

'JHI is the perfect agency for our current productions: small enough to get personal attention from the brilliant people who work there, but large enough to have real punch in the marketplace; fizzing with great ideas, but respectful of our brands; creatively engaged, but with a careful eye on the budget. It's a pleasure to work with them to tell everyone about our shows.”

Mark Bentley - Producer

'Over many years I have had the pleasure of working with JHI, who have always shown commitment, dedication and enthusiasm to all the productions that we have been associated with. They are a company that have gone way beyond the usual parameters of advertising and marketing and I look forward to having the chance of working with them again. No job is too big nor too small'

Julian Stoneman - Producer

'It is has been an absolute pleasure working with JHI. They are creative, dynamic and detailed in every aspect of their work. They have understood the voice of our show and created an easy to identify campaign that has really captured the imagination of the public. Not only this they have been with us every step of the way in building a recognisable brand.  Do not use this quote until a cheque for £100.00 has been sent to my home address sincerely Jonathan Sayer.'

Jonathan Sayer - Company Director, Mischief Theatre

'The West End was a new experience for the Birmingham Stage Company when we launched HORRIBLE HISTORIES into town five years ago with Nimax Theatres and JHI were the perfect partners. It's been a perfect partnership ever since!'

Neal Foster - Manager, Birmingham Stage Company

'JHI are a joy to work with, their hard work and enthusiasm has really helped us get where are today! With their creativity and imagination we've been able to achieve so much. Also they let us come and play in their office...'

Dave Hearn - Mischief Theatre

'Jo leads a passionate, dedicated and supportive team'

Jimmy Jewell - Producer

Industry Testimonials

'We’ve worked with JHI on countless projects over the years and always enjoy working with them at every stage of the process from coming up with concepts for a new production, through to delivering campaign artwork and website design.  We’d highly recommend them to any potential client looking for an expert marketing eye'

Simon Williams - Creative & Managing Director, Feast Creative Ltd

'JHI is a wonderful, professional company - everybody is a delight to work for!'

Mike Chubb - Director, MCCS Ltd

'JHI’s understanding of theatre audiences is second to none, their marketing strategy is clever and original, and their timely and intelligent ways of working ensure each campaign hits its mark. The team are a pleasure to work with!'

Simon Drysdale - Director, Impact Ideas

'JHI are fantastic to work with - not only are they all very friendly, they all really 'get' how the design process works.  JHI communicate very well with each other as a team - every member of the team is always clued up on what's going on with each project. They also have a lot of knowledge about the industry and really know how to approach a project'

Rebecca Pitt - Director, Rebecca Pitt Creative

'made has been working with JHI since its incarnation with great success. Working with JHI helps us achieve our shared objective to bring more London visitors to the West End theatres'

Jonathan Mountford - Co-founder & Managing Director, made

'We’ve worked with Jo and her team on numerous projects from their beginnings and have experienced first-hand their collective passion for theatre, live events and (especially) red carpets. They have infectious energy and believe in every project they work on. It's always a pleasure when the phone rings from JHI HQ'

Nick Warren - Director, N9 Design

'The JHI team are always a joy to work with. Their campaigns are exciting and well thought out and always go live on schedule helping to create brilliant campaigns which return an excellent response from the WhatsOnStage audience'

Chris Doyle - Digital Sales Manager, WhatsOnStage

'The fantastic JHI Team are always such a pleasure to work and collaborate with. They have such fantastic energy, expertise and commitment to get the possible outcome for a show or project without forgetting that personal touch and care'

Ryan Woods - Head of Sales & Marketing, London Theatre Bookings

'JHI are always professional, conscientious and creative – it’s a pleasure to work with them'

Marc Peachey - UK Business Development Manager, TodayTix

Looking for a career in Theatre Marketing?

Distribution Team

Responsibilities

To help us tell everyone about our shows! We're always looking for enthusiastic and friendly promotional staff to flyer and poster around the West End.

Good hourly rates. 

If you're interested, get in touch!

 

Current Vacancies

Distribution Team
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