Marketing for Arts, Live Events, Theatre and Entertainment

JHI is an independently owned dedicated and passionate team of arts marketing professionals who enjoy doing things differently.

 

Providing a wide range of marketing services, we pride ourselves on offering truly personal and bespoke campaigns.

 

Our flexible services are wholly dependent on your individual needs and through being totally independent, we are able to source the best marketing and media for every event.

 

So what are you waiting for?

Drop us a line and say hi to JHI. 

Services

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What we do

JHI is dedicated to creating the perfect campaign for you

 

Our aim is to deliver:

•       For the client

         •       For the production

   •       For the budget

     •       For the moment

 

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How we do it

With our vast network of contacts in the industry, JHI delivers the full marketing services of a campaign by outsourcing

the various disciplines to experts in their fields - according to their suitability for a project.

 

Through collaboration and our many years of experience, we'll create a bespoke marketing team committed to delivering your campaign to the highest degree.

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Why choose us?

To quote one of our clients: we’re small enough to give you the personal attention you deserve but large enough to have real punch in the marketplace. 

We promise to be full of ideas, respectful of your brand, always creatively engaged and never without a careful eye on the budget.

 

Drop us a line and see what we can do for you today!

X

What we do

JHI is dedicated to creating the perfect campaign for you

 

Our aim is to deliver:

•       For the client

         •       For the production

   •       For the budget

     •       For the moment

 

How we do it

With our vast network of contacts in the industry, JHI delivers the full marketing services of a campaign by outsourcing

the various disciplines to experts in their fields - according to their suitability for a project.

 

Through collaboration and our many years of experience, we'll create a bespoke marketing team committed to delivering your campaign to the highest degree.

Why choose us?

To quote one of our clients: we’re small enough to give you the personal attention you deserve but large enough to have real punch in the marketplace. 

We promise to be full of ideas, respectful of your brand, always creatively engaged and never without a careful eye on the budget.

 

Drop us a line and see what we can do for you today!

News

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THE HUNTING OF THE SNARK

Breaking News! The Snark Has Been Spotted!!

GANGSTA GRANNY

David Walliams' hit show Opens at The Garrick Theatre!!

Doubt

Comes to Southwark Playhouse 6-30 September!

ISHQ

Sadlers Wells 7th - 9th September

MORE BEST OF BARMY BRITAIN

comes to the West End this Summer!

Classic Spring Company

Oscar Wilde Season

LEGALLY BLONDE THE MUSICAL

Heads out on UK Tour

THEATRE IS FOR YOU

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THE HUNTING OF THE SNARK

Very excited to announce The Hunting of The Snark has opened at The Vaudeville Theatre!!

Wishing all the team a fantastic run and a succesful hunt for the Snark!!

'Packed to the gunnels with laughter and mayhem', the impossible voyage of an improbable crew to hunt an imaginary creature is brought magically to life in this sparkling musical comedy adventure for 4 to 94 year olds. 

Enter the imaginative world of Alice in Wonderland creator, Lewis Carroll, in this brand new, highly original, ultra-modern adaptation inspired by his much loved classic poem featuring five high-energy actors, life-like puppets, fantastical characters, and lashings of daft humour.

A riotous ragtag gang of bold adventurers including the Boy, the Banker, the Butcher, the Baker, the Bellman and the knitting Beaver set off on a quest to catch the mythical Snark... on the journey they encounter the Jub Jub bird, the sly Bandersnatch and the dastardly Boojum... Can a Snark be caught with soap? Will the Beaver escape the hungry Butcher's clutches? Will the Baker remember his name? Does anyone know what a Snark actually looks like?

Side-splittingly funny, joyful, fast-paced and bursting with a soundtrack of witty songs by an award-winning songwriter, The Hunting of the Snark is a tour de force that‘ll delight, excite and entertain.

Get your tickets now: http://ow.ly/4yMV30byItq 

 

 

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GANGSTA GRANNY

Gangsta Granny has opened!!! Congratulations on your West End Debut, Wishing everyone an incredible run at the Garrick Theatre!

From the award-winning producers of HORRIBLE HISTORIES, Gangsta Granny will  open at the Garrick Theatre on 26 July 2017 direct from an extensive UK tour.

David Walliams says "The brilliant Birmingham Stage Company have produced a fantastic show. It's superb! And so much better than the book!" while the Mail On Sunday called it "Totally grantastic!" 

Don't miss the world premiere production of this fabulous story making its West End debut.

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Doubt

There is no evidence. There are no Witnesses. But for one, there is no doubt.

John Patrick Shanley's masterpiece is one of the mose acclaimed plays in recent memory. Winning 4 Tony Awards including Best Play, named Best Play by the New York Drama Critics' Circle, Best New Play (Drama Desk Awards) and Outstanding Play (Lucille Lorten Awards). Doubt, A parable won the Pulitzer Prize for Drama.

Doubt, A Parable is to get its first London revival in 10 years!

Ticket information here:

http://southwarkplayhouse.co.uk/show/doubt-a-parable/

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ISHQ

This September will see the UK premier of brand new Sufi Musical, ISHQ, which will be performed in English at Sadler's Wells to mark 70 years of Pakistan's independance.

ISHQ tells the tale of two lovers and their feuding families and holds the same place in Punjabi literature as Shakespeare's Romeo and Juliet. This exciting musical spectacle will feature a combination of classical and modern dance with a unique blend of poetry and fusion music.

Tickets Available:

http://www.sadlerswells.com/

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MORE BEST OF BARMY BRITAIN

This August, Birmingham Stage Company takes over the Garrick Theatre in London’s West End to present Horrible Histories – More Best of Barmy Britain, celebrating the company’s 25th anniversary. This marks 12 years of Horrible Histories Live on Stage and 6 years in the West End. This special instalment of Barmy Britain follows the sell-out successes of Barmy Britain - Parts One, Two and Three as well as last years The Best of Barmy Britain and will feature more of the horribly best bits from all past productions plus a brand new scene about Shakespeare.

More Best of Barmy Britain runs from the 4 August until 2 September. Tickets are now on sale via Amazon Tickets pre-sale and will go on general sale on 30 January.

It’s history with the nasty bits left in!

 

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Classic Spring Company

We are thrilled to announce we will be working with Classic Spring Company, a new theatre company from former Artistic Director of Shakespeare's Globe Dominic Dromgoole.

Dominic will be bringing a year-long celebration of Oscar Wilde to the Vaudeville Theatre!

A Woman of No Importance starring Olivier Award Winning actress Eve Best from 6 October 2017 to 30 December 2017.

&

Lady Windermer's Fan to be directed by Award Winning Actress, Comedian and Playwright Kathy Burke from 12 January 2018 - 7th April 2019.

http://www.classicspring.co.uk/

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LEGALLY BLONDE THE MUSICAL

OHMIGOD YOU GUYS! The smash-hit Broadway and West End musical Legally Blonde is coming to a theatre near you!

Starring Rita Simons (Eastenders) as Paulette Bonafonte, Lucie Jones (Eurovision 2017) as Elle Woods and Bill Ward (Coronation Street) as Professor Callahan, Legally Blonde the musical will be touring all over the country from this October to June 2018. 

We are delighted to be working on the UK Tour of this fun-filled, feel-good comedy, so bend and snap up your tickets today: http://ow.ly/E2D230co8sA

 

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THEATRE IS FOR YOU

Theatre is escapism. Somewhere magical and unique, every night of the week.

A world of wonder, joy, laughter and tears. Of moments we share together and treasure forever.

'Theatre is for you' campaign launches today by Official London Theatre encouraging theatre for families with Kids Week, theatre for the spontaneous with TKTS and theatre for all with theatre tokens!

Head to their website for a great deal on loads of different shows here.

 

See All News

Meet the Team

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Fiona Somerville

Business Manager

How did you get into a career in arts marketing?​


My career in finance began with a part time role in the cash office at Habitat on the Kings Road with a short detour into PR and Marketing there. This was followed by four happy years at Mathmos, the lava-lamp people.  Three years as a gardener (for real) was effectively brought to a halt by a skiing accident ruining my knee. Not the brightest idea but the ski lifts were fun.  I went back into the world of finance with several jobs, most recently for graphic design company N9 Design. 

 

When did you join JHI?

 

2013

 

Best part of working for JHI?

 

It may be predictable to say this but it’s actually true - working with the team. I have never worked in such a positive, cheery, team-led environment as this before. We are based in Somerset House which is great for its events, bars and restaurants and thanks to the business we're in, as an added bonus we get to see loads of shows.

 

What do you do to relax?

 

Catching up with friends and family; taking pooch for long walks - after being sat at my desk all day I love getting out and about in fresh air and if there’s a pub at the end of it, all the better.

 

Favourite theatrical saying?

 

“He’s behind you!”

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Natalie Yalden

Head of Campaign Management

How did you get into a career in arts marketing?


I have loved the arts and theatre in particular since I was young and that resulted in studying Drama and Theatre Studies both at A-Level and at university. I soon realised it was the production side that interested me the most and in particular marketing as I wanted to encourage as many people to go to theatre as possible because I believe it's so important.

 I was lucky to secure administrative positions at the Royal Opera House and Royal Albert Hall which were incredible places to work. I then undertook an internship at AKA in order to gain arts marketing experience and whilst there was introduced to Jo and the rest is history.

 

When did you join the JHI team?


I was at AKA in the Autumn of 2009 and whilst there I was introduced to Jo who was setting up JHI. She needed support in the office and we got on very well so I've been here since the beginning and still love it!

 

Best part of working for JHI?


Without question the team here at the office. It's genuinely a pleasure to work with them and spend time with them, we all bring our own strengths to the team and are a great support to each other personally and professionally. In addition, being a small team means that no two days are the same and I have had some great experiences here including spending time with Benny and Bjorn from ABBA, which was particularly memorable.  

 

What do you do to relax?

 

I like escaping the big smoke at weekends and being by the water is when I’m most relaxed so for me the coast in Kent or Suffolk is a favourite place in the UK. Aside from theatre my other big passion is travelling and visiting new places so I am most relaxed and happy when I’m on holiday visiting somewhere new in the world! 

 

Favourite theatrical saying? 


‘Life's not a dress rehearsal. The curtain is up and you are on, so get out there and give it your best shot.’

 

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Ben Haigh

Campaign Manager

How did you get into a career in arts marketing?​


I have been exceedingly lucky to be out of education for such a short amount of time and to have worked with a vast amount of companies and on many various projects. From studying Drama and Theatre at the University of Kent I went straight into marketing with a company who ran Wedding fairs and Baby and Toddler Shows. Following on from this I moved into Theatre Marketing, skip forward a couple of years and here I am!

 

When did you join the JHI team? 


I joined in October 2015

 

Favourite part of a marketing campaign?


I love to read scripts and soak in a story from listening to a soundtrack. I also love a good puzzle, creating a campaign is like very much the same, piecing everything together and making a successful production. My most favourite part of a marketing campaign is seeing your work in action, whether this is an advert printed in the paper, on the tube or seeing a website go live.

 

Best part of working for JHI?


To be surrounded by the JHI ladies. As quoted by Mr Peachey “If there’s a finer, more beautiful collection of women operating in the world of marketing today then I haven’t worked with them”. Also, to work on wide variety of shows from big West End shows, to UK tours and off West End pub theatre.

 

What do you do to relax?


Every time I go back home in Holmfirth I seem to just SLEEP, it must be the fresh country air!

 

Favourite theatrical saying?


'If you don't know where you are going, any road can take you there' - Lewis Carroll
 

 

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Leah Wainwright

Campaign Manager

How did you get into a career in arts marketing?​

It kind of just happened, but I am very glad it did!!!

 

When did you join the JHI team? 


I joined in February 2017

 

Favourite part of a marketing campaign?

I love creating artwork and also thoroughly enjoy the stats of the sales and analysing booking patterns.

 

Best part of working for JHI?

I love the diversity of shows.

 

What do you do to relax?


I love going to the gym, swimming, reading a good book, running and taking a cheeky instagram pic or two

 

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Joe Kelly

Campaign Executive

How did you get into a career in arts marketing?​


I fell in love with the theatre at a young age, and when I made the decision to stop pursuing acting it was easy to make a connection between the skills I had begun to develop working in box offices across the West End with those needed to start building a career for myself in arts marketing. I was lucky enough to find a new home here with JHI, and I couldn't be happier! 

 

When did you join the JHI team? 


I joined in September 2016, just as JHI were moving into our gorgeous new office in the West Wing of Somerset House.

 

Favourite part of a marketing campaign?


There's something incredibly rewarding about being involved from the beginning of a campaign - reading the script; meeting the producers; working together on the design... It's an amazing feeling to see your hard work coming to life all over London; plastered around tube stations and printed in the paper!

 

Best part of working for JHI?


Being part of a such a friendly and tight-knit team! Everyone brings something different to the table and it's great to be able to draw on their experiences; it's a fantastic environment to work in.

 

What do you do to relax?


I love going to the theatre or relaxing in front of a good film, or TV show.  I'm a big fan of Liverpool FC too, so I'm always ready to indulge in good football chat!

 

Favourite theatrical saying?

 

'The show must go on!'

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Nicole Kay

Campaigns Manager

How did you get into a career in arts marketing? 

 

I was very lucky to start off my arts marketing career in the promotions department at Dewynters in 2010 where I developed my knowledge of commercial West End theatre. I went on to a placement with The Opera Group assisting the general manager and artistic director on the touring production of Seven Angels. This led to a position with Mark Rubenstein Limited assisting the general manager on La Soiree at The Roundhouse, Chalk Farm, London. Whilst at MRL, I attended the Stage One Producers' workshop run by The Society of London Theatre to learn the basics of theatrical producing. Following this, I joined the marketing team at DreamWorks Theatricals working on the campaign for Shrek - The Musical at Theatre Royal, Drury Lane. After joining JHI I took part in the Druidstone Arts Marketing course in 2013

 

When did you join the JHI team? 

 

I joined JHI in August 2012 

 

Favourite part of a marketing campaign?

 

I love the excitement and process for when a new show comes in. Reading new scripts and coming up with creative marketing ideas that are unique to the show is great fun, but I also relish developing these creative ideas into a practical and cohesive marketing campaign and formulating the budget. 

 

Best part of working for JHI?

 

The fabulous JHI ladies and wide variety of shows we work on from big West End musicals, to off West End pub shows. 

 

What do you do to relax?

 

Bed! Or I have a favourite spot on my couch at home.

 

Favourite theatrical saying?

 

'I'm through accepting limits 'cause someone says they're so

Some things I cannot change, but till I try, I'll never know!'

- Wicked

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Tommy Luck

Marketing Assistant

How did you get into a career in arts marketing?

After working for various box offices and finishing my time at “The World-Famous London Palladium” I thought it was time to point my skills in a slightly different direction. Marketing seemed like the perfect change for me and I’m so happy that JHI is the company that took me on! What a tour de force they are!

 

When did you join the JHI Team?

I joined in May 2017.

 

Favourite part of a marketing campaign?

The beginning stages. Hearing amazing ideas flying around the office and seeing them develop into full fruition. It’s very rewarding to see something we have created on display around London and in various venues.

 

Best part of working for JHI?

It's the JHI team!  Never have I enjoyed work so much!! Every day is different with its own challenges, but everyone pulls together and gets it done. Mainly with a sing song and a lot of laughter. My cheeks constantly hurt!

 

What do you do to relax?

I love to spend time with friends and family. I usually relax by keeping myself busy (crazy I know). If I’m not decorating, gardening, writing or more extravagantly travelling…. you can find me running or enjoying a nice gin and tonic!

 

Favourite theatrical saying?

"What's wrong with wanting more? If you can fly then soar. With all there is, why settle for...just a piece of sky?" - Yentl

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Aimee White

Administrative Assistant

How did you get into a career in arts marketing?

I moved to London to work in the arts, but fell into recruitment. Then moved to theatre and arts recruitment, finally managing to be recruited for arts marketing through my old company!

 

When did you join the JHI Team?

July 2017 

 

Favourite part of a marketing campaign?

The social media side – having a bit of fun with people and seeing how fans interact with and react to the shows – is really cool.

 

Best part of working for JHI?

Being able to talk (or sing) about theatre all day!

 

What do you do to relax?

Visiting the theatre, going to gigs or just binge-watching American sitcoms.

 

Favourite theatrical saying?

“There’s a million things I haven’t done, but just you wait” - Hamilton

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Jo Hutchison

Director

How did you get into a career in arts marketing?


I started as PA to producers Notabene who put on Which Witch back in 1992 and ran for just 72 performances. I made a lot of friends on that production who I still work alongside today. Being a PA you get to experience all areas of Production and I enjoyed Marketing most.

 

How and when did you set up JHI?


I set it up in 2009. Having worked in-house for producers and at the big agencies, I decided to go freelance to work for clients directly as I wanted a more personal approach to marketing their productions. I had no intention of setting up a company, I just wanted to do things differently, but it seems to work and the clients enjoy working this way, so here we are today!

 

What's so special about the JHI team?


I absolutely love the people I work with and think we all work well together. Everyone has their own passion outside of the office as well as our shared passion for theatre and our work. I think you have to care about what you do and everyone here cares very much – and I care about them.

 

What do you do to relax?


My family is my relaxation! When the days are longer we love sailing and that’s my secret escape – a Norfolk Gypsy on the River Alde in Suffolk - where there’s no phone signal!

 

Favourite theatrical saying?

"It is a hopeless endeavour to attract people to a theatre unless they can be first brought to believe that they will never get in."​- Charles Dickens (he knew a thing or two!)

What people say about us

Client Testimonials

'JHI have always been a strong and enthusiastic collaborator working on Mamma Mia! International Tour. I have known Jo Hutchison for many years and she is very dedicated and passionate about what she does'

Judy Craymer - Producer

We felt the JHI team, in particular Natalie, were dedicated, focused and most of all enthusiastic about working on our show. It was a pleasure to work with them.

Marianne Locatori - Marketing Director

'The team at JHI were a pleasure to work with.  Their enthusiasm and can-do attitude, was infectious'

Tanya Link - Producer

'It has been a true pleasure to work with JHI.  Jo and her dedicated team bring a wealth of industry knowledge to the table, along with a positive, warm approach to doing business'

Pam Harris - Blue Man Group

‘We have very much enjoyed working with Jo and her team. We have no doubt that JHI’s hard work and commitment to our current productions have contributed significantly to our current successes'

Kenny Wax - Producer

'JHI are a fantastic, dedicated team of marketing specialists who know what it takes to build the public-profile of a show. JHI are skilled at what they do, incredibly passionate and hardworking on behalf of the shows they take on, but also have a true personality and engaged voice of their own which is a rare and powerful combination'

Henry Lewis - Artistic Director, Mischief Theatre

'JHI is the perfect agency for our current productions: small enough to get personal attention from the brilliant people who work there, but large enough to have real punch in the marketplace; fizzing with great ideas, but respectful of our brands; creatively engaged, but with a careful eye on the budget. It's a pleasure to work with them to tell everyone about our shows.”

Mark Bentley - Producer

'Over many years I have had the pleasure of working with JHI, who have always shown commitment, dedication and enthusiasm to all the productions that we have been associated with. They are a company that have gone way beyond the usual parameters of advertising and marketing and I look forward to having the chance of working with them again. No job is too big nor too small'

Julian Stoneman - Producer

'It is has been an absolute pleasure working with JHI. They are creative, dynamic and detailed in every aspect of their work. They have understood the voice of our show and created an easy to identify campaign that has really captured the imagination of the public. Not only this they have been with us every step of the way in building a recognisable brand.  Do not use this quote until a cheque for £100.00 has been sent to my home address sincerely Jonathan Sayer.'

Jonathan Sayer - Company Director, Mischief Theatre

'The West End was a new experience for the Birmingham Stage Company when we launched HORRIBLE HISTORIES into town five years ago with Nimax Theatres and JHI were the perfect partners. It's been a perfect partnership ever since!'

Neal Foster - Manager, Birmingham Stage Company

'JHI are a joy to work with, their hard work and enthusiasm has really helped us get where are today! With their creativity and imagination we've been able to achieve so much. Also they let us come and play in their office...'

Dave Hearn - Mischief Theatre

'Jo leads a passionate, dedicated and supportive team'

Jimmy Jewell - Producer

Industry Testimonials

'We’ve worked with JHI on countless projects over the years and always enjoy working with them at every stage of the process from coming up with concepts for a new production, through to delivering campaign artwork and website design.  We’d highly recommend them to any potential client looking for an expert marketing eye'

Simon Williams - Creative & Managing Director, Feast Creative Ltd

'JHI is a wonderful, professional company - everybody is a delight to work for!'

Mike Chubb - Director, MCCS Ltd

'JHI’s understanding of theatre audiences is second to none, their marketing strategy is clever and original, and their timely and intelligent ways of working ensure each campaign hits its mark. The team are a pleasure to work with!'

Simon Drysdale - Director, Impact Ideas

'JHI are fantastic to work with - not only are they all very friendly, they all really 'get' how the design process works.  JHI communicate very well with each other as a team - every member of the team is always clued up on what's going on with each project. They also have a lot of knowledge about the industry and really know how to approach a project'

Rebecca Pitt - Director, Rebecca Pitt Creative

'made has been working with JHI since its incarnation with great success. Working with JHI helps us achieve our shared objective to bring more London visitors to the West End theatres'

Jonathan Mountford - Co-founder & Managing Director, made

'We’ve worked with Jo and her team on numerous projects from their beginnings and have experienced first-hand their collective passion for theatre, live events and (especially) red carpets. They have infectious energy and believe in every project they work on. It's always a pleasure when the phone rings from JHI HQ'

Nick Warren - Director, N9 Design

'The JHI team are always a joy to work with. Their campaigns are exciting and well thought out and always go live on schedule helping to create brilliant campaigns which return an excellent response from the WhatsOnStage audience'

Chris Doyle - Digital Sales Manager, WhatsOnStage

'The fantastic JHI Team are always such a pleasure to work and collaborate with. They have such fantastic energy, expertise and commitment to get the possible outcome for a show or project without forgetting that personal touch and care'

Ryan Woods - Head of Sales & Marketing, London Theatre Bookings

'JHI are always professional, conscientious and creative – it’s a pleasure to work with them'

Marc Peachey - UK Business Development Manager, TodayTix

Looking for a career in Theatre Marketing?

Distribution Team

Responsibilities

To help us tell everyone about our shows! We're always looking for enthusiastic and friendly promotional staff to flyer and poster around the West End.

Good hourly rates. 

If you're interested, get in touch!

 

Current Vacancies

Distribution Team
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